Business Casual Polo
A well designed promotional polo shirt is much more than an item of clothing or a fashion statement–when people wear your polo shirts, they become walking advertisements for your company and your products or services. The special qualities of items of clothing fulfill promotional needs that no other item can, and with their large print area, the polo shirt is one of the most effective items of promotional apparel.
Using promotional items to advertise your business has three important goals–increasing public awareness of your company, promoting goodwill among clients and customers, and creating a recognizable company identity. Polo shirts measure up very well in terms of their ability to help you achieve both of these objectives.
Polo shirts can be used in a variety of ways–the only limit in coming up with new ideas is the extent of your imagination. They can be distributed to staff to wear in place of uniforms, used as productivity-increasing incentives and as rewards for hard work, given to customers as “thank you gifts” for placing orders, or simply as spontaneous gifts to surprise your clients or business associates.
Surprise gifts are always very welcome–for this reason, polo shirts can also make great spot prizes or door prizes for company events and business promotions such as trade fairs or conferences. A large part of business promotion is about fostering goodwill, and spontaneous gifts that are received just for being there are a great way of doing this.
One of the best uses of polo shirts is in creating a company identity. They can be used as casual staff uniforms to allow for easy identification of staff on a busy shop floor, worn by off-site employees, used as productivity incentives, or as rewards for your most valued staff members. Distributing shirts to staff members fosters the feeling that they are all part of a larger team, which is very often an excellent way to boost morale.
Polo shirts are also a great way of advertising a new product or service. If you’ve ever hired people to pass out coupons or flyers, you’ll already know that this kind of marketing blitz can be very effective–why not increase the effect by having the people distributing your material wear company-branded polo shirts? Use them to display any important information, such as the address of your brand-new online store, and you will generate the interest of passers-by and increase awareness of your company too.
Promoting your business with items such as polo shirts requires putting in some time and effort to find just the right style of shirt for your purposes. It’s also important to create a design that will both look good and be effective at getting your promotional message across. There is a wide variety of shirt styles available and an enormous selection of colors too, so it’s always possible to find just the right shirt to promote your business and increase satisfaction and goodwill among your staff, clients and customers.
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